Mr. T. H. Mcpherson has given, in a recent article in PHILOSOPHY , various reasons for supposing that there was a development in Butler's ethics from the Sermons to the Analogy . He argues that Butler was in the Sermons a “rational egoist” or “Ethical Eudaemonist,” and in the Analogy an Intuitionist. By “Ethical Eudaemonism” he seems1 to mean that “the ground or criterion of rightness is conduciveness to the agent's interest” or that “it is the happiness-producing character of acts (...) that makes them right” . I shall use the phrase “McPherson's view” to denote the theory that this was Butler's view in the Sermons. (shrink)

I believe that Moore's appeal to common sense has been misunder-stood both by his defenders and his critics. Besides the mistakes of the latter, there is one enormous howler which, in my opinion, the former have committed. This is to confuse or coalesce two quite distinct appeals which he made, namely the appeal to common sense and the appeal to ordinary language.